What is RSS? (Really Simple Syndication) is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a “feed,” “web feed,” or “channel,” contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that’s easier than checking them manually. Anyone — an online surfer or another Web site — can pick up the RSS codes and with the appropriate Web software display the information automatically.The concept is similar to how a newswire service operates: Information published by one news organization can be “syndicated” — picked up and displayed — by any other news organization.

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